Heinz Harissa

When introducing a new Moroccan/Tunisian condiment to the Egyptian market, the design needed to truly embody the rich culture. I drew inspiration from the intricate patterns found on their beautifully ornamented plates, using them to create a vibrant, eye-catching design. The mystical color palette, paired with golden "Arabian Nights"-inspired typography, was crafted to evoke the feeling of bringing a piece of a magical land into your home.

Creative Director: Majd ElSherif