Sima Boooo

I had a blast bringing my illustrator side to life on this project! As part of a larger lollipop range, I had the fun opportunity to work on Booooo. Our goal was to create characters that kids could truly connect with, each becoming their favorite. I started by sketching characters inspired by each flavor, and that’s how the Sima monsters were born!

All illustrations were done by me.

Creative Director: Majd ElSherif
Senior Designer: Mostafa Tawfic