Jet Crew Apparel

The memory of our first flight, the first sight out of the window seat is an unforgettable feeling. Soaring above the clouds and the mountain and buildings is just a magical feeling.

While designing the brand identity for Jet Crew, a flight crew clothing apparel, i wanted to capture that memory. starting with the logo that is basically the view from the window seat. Then taking that concept through the identity by using the window as a vehicle for communication to encapsulate imagery to be used across touch points.