Cortigiano

Cortigiano, known for serving some of the best Italian food in Cairo, was losing its appeal as it started to feel "old-fashioned." With contemporary restaurants popping up all around, it was becoming harder to compete. Our goal was to refresh the brand by reimagining Italy through a modern lens—honoring its rich history while celebrating its architecture, fashion, food, and the vibrant, joyful spirit of the Italian lifestyle.

Creative Directors: Majd ElSherif, Islam Hassan