Jet Crew Apparel

The memory of our first flight—looking out the window at the vast sky—is unforgettable. The feeling of soaring above clouds, mountains, and cities captures the magic of travel.

For Jet Crew, a flight crew apparel brand, I wanted to bring that sense of flight into the brand identity. Starting with a logo that reflects the view from the window seat, I made the airplane wing a central element. The window became the key design element throughout the identity, holding imagery and acting as a frame for the brand’s story across all touchpoints.