Crunchy

Crunchy is the leading brand of ridged chips in Egypt, known for its iconic and instantly recognizable packaging. Our task was to refresh the design while maintaining its strong identity.

Inspired by the onomatopoeic nature of the word "Crunch," I wanted the packaging to visually communicate that very sensation. Drawing from comic book style and the signature zigzag from the original design, we created a bold, dynamic look that keeps the spirit of the brand while giving it a more contemporary feel.

All illustrations and typography were created by me.

Creative Director: Majd ElSherif