Quality Street

In Egypt, Quality Street has long been the go-to gift for life's special moments. It only made sense for them to entrust us with designing special edition packaging for the country’s major holidays.

For Easter, I wanted to capture its joyful, childlike spirit. From the soft, innocent colors to the playful arrangement of elements, I aimed to create a design that evokes a sense of fun and celebration.

For the Islamic holidays, I drew inspiration from Arabic fairy tales, using the enchanting visual style often found in these stories to infuse the design with a magical, festive atmosphere.

All illustrations were created by me.

Creative Director: Islam Hassan.