Crunchy

Crunchy is the leading brand of ridged chips in Egypt. It had a very iconic and recognizable look that we were tasked to maintain while giving it a well deserved face lift.

Inspired by the name " Crunch" being an onomatopoeia, I wanted the packaging to convey that feeling. Driving from comic books and the iconic zigzag from the old packaging, the new explosive design was born. Keeping the feel of the original design while transforming it to a much more contemporary design.

All illustrations and typography was created by me.

Creative Director: Majd ElSherif