Quality Street

In Egypt, Quality Street has always been the staple box of chocolate to gift someone for all the major events of their lives. It was only fitting that they tasked us with creating special edition packages for Egypt’s major holidays.

For easter, I tried to capture it's child-like essence. From the innocent colors to the playful placement of all the elements.

As for the Islamic holidays, I was really inspired by Arabic fairy tales and how the scenes are depicted in such books to give a magical vibe that typically surrounds those holidays.

All Illustrations were created by me

Creative Director: Islam Hassan.