Pepsi National Day

Pepsi wanted to contribute to the celebration of Saudi Arabia's National Day, recognizing its significance. To capture the essence of their beautiful modernism while staying true to their heritage, I created illustrations depicting the streets adorned with vibrant green lights. These illustrations were then projected onto buildings, creating a captivating visual display. I took pride in creating all the illustrations myself, ensuring their unique and impactful representation.

All illustrations and typography was created by me.

Creative Director: Majd ElSherif